Finding Pay Per Click Advertising Success – Tactics That Are Profitable
One of the rarely heard tips and tricks about pay per click advertising is that it is possible to start making money without putting in very much money of your own. Of course there are caveats and other things that will have an impact. But if your budget is at least modestly sized, you can start right now and remember, there’s no law that says you have to use Google Adwords. Not only is there Bing/Yahoo but the other, secondary, search engines also have their own PPC ad platforms in place. Lots of things you can test out and you should do that if you really want to try it.
There are many important concepts to know and act on with pay per click advertising. You need to be relevant – this is absolutely essential. Every individual component of the ad group needs to be relevant to everything else within it. It is important that you check this out because your cost per click can change dramatically if the advertising platform, such as Google, looks into this. If your destination URL is not relevant to your ad, for instance, then you will pay more. You will certainly have less traffic, and it will cost you more money, if you are unaware of how to do this the right way. That lack of relevance will cause your visitors to navigate away simply because they were expecting something else.
Managing your money is an important tenant of having a successful pay per click advertising campaign. Anyone that is negative about pay per click advertising will certainly mention that money can be lost very easily. Although losing money is very common with PPC advertising, there is a reason that this happens. Proper money management involves paying attention to what is going on and reducing risk.
Reducing your risk is as simple as knowing how to manage and execute your campaigns, plus being knowledgeable about PPC in general. Every new campaign is going to lose some money up front. Keep that in mind. If you take the time, you can do proper testing to change losers into winners – that’s how it works!
At least a year ago, and it’s actually been more than that, Google started rejecting PPC ads with a destination URL to a straight squeeze page. This policy change was designed to eliminate destination URLs that lead to thin sites. This was obviously very upsetting to people that were using, and paying for, Adwords ads to build their list. You need to submit a more elaborate squeeze page, not a simple one, to Google for approval now. And if it is rejected, it could hurt your quality score overall. Even though Google has done this, people still find a way, inevitably, to build a list with Adwords. Getting around this is easy – just send people to a landing page on your website that has an opt in box with other pages as well.
You can discover more advanced information about pay per click advertising if you look around. There is not much out there, but some people have done very well with it. As long as you find enough knowledge to work with, and get some experience doing PPC, success will come your way.