There are a number of basic principles that can help make our brochures memorable, reflect our strategy, get attention, get read and get results. They’re related to basic advertising and marking principles. But they are different. Following are nine brochure…
Qualitative analysis drives a major investment decision Motorola is widely recognized as one of the best managed in the USA. The firm is dominant in its paging and cellular telephone equipment markets, and its chip business faces demand that regularly…
Aids – : myths and realities to refresh The angel of death has been abroad throughout the land; you may almost hear the beating of his wings- John Bright. – In just six years since AIDS was first identified, the…
For years, information processing had been growing more important at General Motors until, by the mid 1980s the company had more than 100 major computer networks, few of which were capable of communicating with one another. The cost of such…
Selling more is not important, how much you cash in is! This is about sales volume and overdue pending. The job is tough but some companies do it brilliantly. Sales management and dues collection If potential customers balk too much,…
