Every once in a while, I talk to a business owner who has reservations about using social media for marketing purposes. The most common objection is simple—he or she feels that social media is a “fad”, here today but gone…

As you know, personal branding is all about telling your story. Who you are, what makes you different, how you provide value to your customers. This can be done through a variety of channels—ranging from publishing a book to appearing…

Social media is an extremely valuable channel for personal branding efforts. Platforms like Facebook and Twitter allow business owners to reach an audience that is virtually unlimited—and for a fraction of the cost of many other marketing channels. But despite…