Mother’s Day may feel lonelier than it ever did for some aging moms in senior homes with quarantines that restrict visitors.
That’s why Lowe’s has partnered with local nurseries to bring those moms some flowering love.
In the days leading up to Mother’s Day, the company has been calling Uber to deliver $1 million worth of flower baskets nationwide—while at the same time giving a boost to its local network of growers and nurseries.
The pink, yellow, white, and purple baskets will be delivered to more than 500 long-term care and senior living facilities in ten hard-hit cities, including New York, Seattle, Chicago, Boston, Houston, Miami and more. Each basket will be wrapped individually and include a special note of appreciation from Lowe’s.
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“Mother’s Day is a special time of celebration between mothers, grandmothers and their children, and our hearts go out to the millions of families nationwide who won’t be able to be with their loved ones this year,” said Marisa Thalberg, Lowe’s chief brand and marketing officer. (See more inspiring gestures from Lowe’s on GNN, here)
Lowe’s sourced the flower baskets from local nurseries and growers nationwide that may have experienced slowed or ceased business operations due to the pandemic.
The initiative will also support earnings for Uber drivers who will be delivering flowers in select cities as they continue to “help move what matters” during the pandemic.
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This initiative builds on Lowe’s $250 million commitment to COVID-19 relief, including recently announced special payments for associates and $3 million to help support small businesses.
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This is just one of many positive stories and updates that are coming out of the COVID-19 news coverage this week. For more uplifting coverage on the outbreaks, click here.