Have you ever stopped to think about the amazing applications of laser technology? From brain surgery to military functions to industrial grade mining, laser technology has a broad and important impact in many sectors of life.
But at the end of the day, it’s just light. What makes a laser special is the same thing that makes a personal brand special—focus. By focusing its energy (instead of dispersing like “regular” light), a laser is able to burn through the heaviest metals. Similarly, when it comes to personal branding, the more focused your brand is, the more powerful it becomes.
Focused on what, exactly? Focused on your core skills and traits that make you different from everyone else in the market. Your brand should position you as the “go-to” expert in your field, whether that’s financial planning, selling real estate, dentistry, etc.
You may have heard the statement that “you need to be an inch wide, and a mile deep.” This is the same concept—it’s better to be precisely focused on a small niche than it is to be a “jack of all trades”, competent in many areas but not an expert in any of them.
One of the most important things we do with our clients is help them sharpen and focus their brand, turning them into a CelebrityExpert® in their field. Today, we’re going to discuss a few tactics that you can use to sharpen your own focus:
1) Start blogging. An industry focused blog is an excellent way to demonstrate your expertise. When a potential client lands on your website, he or she will be immediately exposed to your knowledge of your subject area. If you’re not sure where to start, one idea is to write blog entries that address common questions or concerns that your audience may have. For instance, a realtor could write a blog entry entitled “Ready to Sell? Five Steps to Take Before You Call Your Agent”.
2) Look for media opportunities. Appearing on TV, on the radio, or in print media has a dramatic impact on your brand. Simply showing up on these platforms to discuss your industry creates “expert status” that you can leverage across the rest of your marketing presence. Look to…