Ask the expert – How do I tell my seller they need a stager?
Q: Help! As a real estate agent, I want to know
about staging but don’t want to do the work! How do I tell the seller
they need the expert help of a stager? I don’t want to offend or lose
A: CSP International
has developed a new Designation to give you a marketing edge through
understanding, using and easily presenting Staging to clients for top $$
transactions, all while protecting your client’s equity!
Staging is an approach to real estate that was literally created in a
slow market to move properties faster and easier; now it’s growing by
leaps and bounds as a necessity in any property sales transaction in any
market for every property! Would you like to attract more listing
appointments? If you see the importance of detailing a car before you
sell it, prefer someone else handle the ‘sticky’ conversations about
your client’s property to preserve your relationship with them AND if
you knew property would sell 90% faster than average, would you do what
it takes? What would happen to your reputation if you were known as the
“must see” property agent? All this and more is possible when you
understand the ins and outs of staging and how it can impact not only
your clients but your personal career.
Staging is a powerful, practical marketing strategy used to enhance a
house for sale and secure the most money in the shortest time.
Certified Staging Professionals® use a three-step process that begins
with a consultation to get the property ready for ‘showcasing’ the
property, which uses lifestyle selling techniques to merchandize the
space and create a positive impact on buyers the minute they walk
through the door.
The Real Estate Staging Association, through whom CSP® is accredited,
reports staged homes spend almost 90% less time on the market than
non-staged. Staged properties reflect maximum values for your clients
and create connections between potential buyers and your client
properties. And all that’s great… but how do you sell your CLIENTS on
staging? That’s what the Elite™ Program teaches you. Register at http://www.StagingTraining.com/csp-elite or call 1-888-STAGING.
Learn the following plus much more when you enroll in the CSP Elite Program:
- – And the benefits for you, your seller and the buyer to implement staging in the process.
– The five factors that determine a sale, facts, trends and
statistics you can use to communicate effectively. How to get the seller
involved in the staging process – and how your stager keeps
your client motivated throughout the process. The four types of staging
consultations, curb appeal, color and room design principles—and how to
present them to your client. Pricing, who pays, plus much more!
“I just completed the two-part webinar; I thought it was excellent, with
a wealth of information, and I look forward to moving forward with the
designation and integrating the staging process further into our
business model.” —Jackie Martin, Sales Representative, L.H. Lind Realty Inc.