Five years ago, simply creating a Facebook page or a Twitter profile was enough to qualify your business as engaging, customer-centered, and forward-thinking. But let’s face it: today, everyone and their mother is on Facebook, and Twitter isn’t far behind.…
We have talked in great detail recently about the importance of creating and maintaining systems to keep your dental practice running smoothly. One of the primary goals of these systems is to allow you, as a dentist, to spend your…
Our agency is called the Celebrity Branding Agency, as most of you know. And we didn’t choose that name at random. While you may not realize it, virtually every celebrity in Hollywood has at least one thing in common: they…
Building a powerful personal brand is well worth the effort it takes. A strong personal brand gives a business owner the opportunity to lock out competition in their market, attract new business, and command higher rates. But like just about…
We’ve been talking recently about the importance of a systemizing your practice to reduce stress and to make sure that your practice operates as it should on a daily basis. The use of systems allows you to eliminate chaos and…
Successfully branding yourself as a “celebrity†is a game-changer when it comes to growing your business. As I have written before, establishing yourself as a CelebrityExpert® enables you to easily attract new customers and clients—and gives you the ability to…
Personal Branding Expert, JW Dicks There are many factors that go into a purchasing decision. When consumers are choosing from among several businesses or individuals, they often consider price, delivery time, perceived quality, reputation, and so on. And while these…
Personal branding is fun, profitable… and challenging. Unlike many business processes, it is never “done.†A brand is a living entity, capable of shifting and changing every single day. This presents a challenge in that, no matter how committed…
As a dentist, one of the most frustrating and challenging aspects of running your practice is managing the details. Billing, scheduling, following up with patients, training staff—the list goes on and on, and sometimes it may seem like you barely…
Every once in a while, I talk to a business owner who has reservations about using social media for marketing purposes. The most common objection is simple—he or she feels that social media is a “fadâ€, here today but gone…
