Business Branding Starts with Personalized Shopping Experiences
Those who are in retail have an advantage for reaching and keeping customers. he reality is that because of the vast competition between shopping outlets site owners are over-looking the area of “personalization”. Consumers want tailored made shopping experiences online as well as from brick and mortar storefronts.
Many brand retail stores are missing this profitable opportunity because they are trying to have a one size fits all mentality. Each person who comes into a department store to shop are not always knowing what they want to buy. Here is where your company and business can stand out from the crowd by providing personal shoppers.
Give your customers a chance to be guided through the buying process. Show them how the items they want to purchase can be grouped and layered together in a mutual beneficial “theme”. Your customers live a lifestyle and you can give them a firsthand look at how your product can fulfill that lifestyle.
The following article will discuss these areas that businesses can use to improve customer retention. Offer a full personalized customer experience and you will start to see higher profits in your companies bottom line.
Reasons that your customer needs your help in finding the right items to buy from you.
One of the biggest reasons you will want to help your potential customers is that they have busy lives, time is in short order and many of them are overwhelmed with activities, projects and responsibilities. Your company can help lighten the load by grouping together products and creating bundles for customers to purchase.
A good example of this is the gift basket, many people love to buy these because each basket is full with multiple items related to the special occasion or event. Do you have your products set up so that your customer does not have to walk all over the store to find items to purchase? Do you make the buying process easier?
These are just a few of the questions you will want to answer while your business builds its brand in the marketplace.
Does Your Brand Answer Consumer Questions?
While your business might be competing with other retailers in the same industry. There are going to be areas that the consumer is not getting the attention they need. It usually is with getting their questions answered.
To stand out when it comes to personalized shopping experiences with your potential customers. It is necessary for you to know what issues buyers have with the product.
It may take some time to pinpoint the exact challenges your customers are facing but this is where market research will come in handy.
Do you know what questions need to be answered about your product or services?
Being able to answer these queries is what will make a difference in customer retention as well as higher amounts of sales. The customer is demanding more from retailers and brands. Consumers want personalization when it comes to buying items to fit their chosen lifestyles.
If your company spends time troubleshooting and providing shopping guides for those looking to buy items online or in a brick and mortar retail location it will be easier to stand out and be seen among all the noise currently in the shopping space.
Highlight the Features of Your Companies Products
Many consumers will be deciding who they want to purchase items from and you can stand out by offering a detailed description of the features and showing what your product does. It may seem that the buyers should already know about what the product is capable of doing but you can use this opportunity to show how those features are tailor made specifically for the buyer.
Behavioral Marketing: Delivering Personalized Experiences At Scale
Next customers will want to know why they should buy it, since now they know what the product can do then they need to be convinced on why it is important for them to buy it from your company instead of someone else.
Giving value starts with answering questions that consumers have about various gift ideas for all occasions throughout the year. Your company can fill the void by being a resource for your clients and consumers from around the world.
Notice how in the video it is discussed the future of retail and how businesses can prepare themselves to be able to give the consumer what they want.
See telegraph interview below:
One Size Fits All Marketing is Being Replaced with Personalized Marketing
Depending on the type of business you are running you may have noticed that consumers are demanding more specialized and customized buying experiences. Even if you are a coach in the personal development niche and you are helping business owners become better at their leadership skills. It is important to understand the core values of each of those clients.
Here are some questions you will want to ask yourself
What motivates your prospects?
Where do your clients want you to help them succeed?
How are your prospects finding you?
Who is your primary target audience?
When will your clients see results from the skills you are offering them?
As you can see that if you take a conscious approach to gaining leads and then converting those leads into customers, your success will increase when you take your coaching skills to the heart of the clients “wants” and “needs”.
Helping people with a customized approach
If you have ever bought anything online you probably liked it when you saw a website who spoke directly to you and your interests. It is not hard to realize that we all want to feel special and for the various companies to put us first over the products they are selling. Use this kind of approach in your own company and see how it will help you retain customers and gain repeat business.
This is an age of customization and personalization
If your business is not keeping up with the trends you will have a hard time competing with other similar services in your industry. Everyone is going after the same leads, prospects and consumers. What you can do to stand out from the rest is to offer something that no one else is offering.
Have you decided how you will be able to help those who are on your email lists and those in your downline or prospects who have bought digital products from you? this may be the time to reflect and focus on those areas that will help your business thrive in the long term.
Picking Keywords that Speaks Directly to Your Prospects
Business advertising is profitable when you have a product or service that people are searching for online. Even if your business is a brick and mortar you can increase your client list by using the kind of language your future customers will respond to. For instance if you are offering a SEO service to Surgeons then you can pick keyword phrases that speak directly to specific surgeons.
An example would be cosmetic surgery for new moms, many of women are turning to doctors to help them get their bodies back in shape after having a child. If you want to help doctors reach these customers you can help by creating an advertisement that offers SEO services for “mommy makeover” specialists.
Having the right keywords that speak directly to a “specific” client and customer base is how you will be able to succeed in such a competitive industry. Pick your niche and then look for phrases that will attract the right audience to your landing pages and sales funnels.
Do you know who you are speaking to in your ad campaigns? remember one size does not fit all when it comes to marketing online. The new way of doing things require that you specialize and create a customized customer experience. Each of the people on your email list must know that they are in the hands of an expert.
Are you a Jack of all Trades or are you a Expert in your field?
Being an expert is how you an practice personalized marketing in your business. The best way of doing this is to research the right keywords that will help you reah your core audience with search engine optimization.
Here is how it is done. I found this article that really covers the areas for helping business owners succeed when it comes to reach more prospects in your marketing.
How have you used personalized marketing in your business. Please share in the comments below: