Exposing The Money Myth;By Telling It Like It Really Is
Exposing Three Money Making Myths
By Telling it like it Really Is
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There are so many money-steal-ing myths about making money in business, handed
down for decades by the foolish and the unknowing. I’m going to burst the bubble of just
that you are not deceived by any of the three big ones I’m deflating here.
“Find a Need and fill itâ€
One of the most popular myths of all. It sure sounds like sound advice….but it’s not!
People will spend greater sums of money for things they “want†than for things they
need. Sound crazy, but it’s true. Take the internet for example, thousands and thousands
of products are sold that improve a person life. Everything from food to health care
products, and from clothing to insurance. So what are by far the hottest selling products?
or services on the web?
Pornography! It’s hard to believe any-one “needs†porn, yet over half of all the
pornographers. No, I’m not suggesting that you should have a porno website. I’m just
pointing out how “want†outsells “need†I could give you a thousands other examples on
how wants beat need. Here’s just a couple…many people need transportation correct?
But most folks pay many thousands of dollars more for autos that looks good and
are loaded with extra†want†but not “need†gadgets, than those who only buy good
cheap transportation. Men and women wear clothes because they need protection
from the elements and because nudity is unacceptable in almost all cultures. So is the
multi-billion dollar fashion industry just targeted on keeping us covered and protected?
Of coarse not!
The real money is being made in expensive fashions that constantly are
changing {especially for women} and in high-ticket designer clothing. Want almost
always wins over need. And you’ve got the marketing edge when you understand this. Of
course, the ultimate product, or service, would be one that folks both desperately want and
need.
“Build a Better Mousetrap and the World Will Beat a Path to Your Doorâ€
Good advice from a wise-old sage? Wrong! Sadly, Its bad advice from those who know
very little about getting products to market, and even less about turning a profit. You can
develop the world’s best moustap, skin-care proucts, books, software, or almost anything
else, and nobody will know about it, unless you start “yelling and selling†The Best way to
yell is to milk the media {print, radio, TV, and the Internet} for all the publicity
they will give you. The best way to sell is to place targeted advertising and do select
mailings.
“You Can’t Get Rich Quickâ€
You’ve probably heard this, thousands of times in your life. Especially if you told friends
and relatives that you were go to start a business of your own. This is also standard advice
from most so-called “business experts and business school instructors.†While it is true, it
takes most entrepreneurs several years to build a successful business; I am constantly
amazed at how quickly some people do get rich. Get rich quick? Yes, it still happens in
America.
In this exciting world of direct response marketing, I personally know and have
seen several people who have started with little more than a great idea and have became
millionaires in two years or less. Call that getting rich quick! Although it did take some of
the wealthiest more than a couple of years to achieve real success in business, I’ve now
discover a key “get rich factor†almost all the money some rich people made over the past.
Several years came quickly, when they jumped aboard a hot trend. When you are
not making money quickly, you are not doing the right thing. Making money slowly is
very hard work. And is not recommended by me my self Derrick Fuller! When you got
something hot -money flows quickly! Can you get rich quick? You bet you can! What
you need is a great idea, something that many people desperately want, and then a
willingness to market it nonstop. Fast wealth can also be yours if you’re among
first to recognize a great trend, and run with it. The street smart entrepreneur is always
searching for innovative ways to exploit “a hot trend†If you give people “what they want.â€
Or fix a problem that is causing them un-comfort or misery, they will reward you for it
with their business. You see one must understand, folks want s and desires fulfilled, and
their pain {mental or physical} healed.
Don’t let anyone tell you that you can’t make money-and lots of it-quickly.
I’ve seen it happen many time, and encouraged it many times, and
even helped make it happen for some quality people I know…
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