Private Placement Investor Leads

Private Placement Investment Leads

A private placement is when restricted securities (sold privately to a few accredited investors) are issued. Most of the time, these securities are in the form of warrants, shares or debt instruments.

They can not be traded on the open market and they are not registered with the SEC or Securities and Exchange Commission. Completing an SEC Form D for particular securities with the SEC is the most popular way to privately place securities. 


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Private placements for small business investment

Most of the time Private Placements are able to attract a lot of small businesses. These businesses are usually in the early stages of their development. If a business is looking for investment to increase fund growth, it would be perfect for a Private Placement.

In fact, various start up businesses with solid business plans and exceptional product development also choose Private Placement for funds. On an average, projects requiring less than $20 million participate in Private Placement. 


The most common buyers of Private Placements include banks, insurance companies, accredited investors, pensions and hedge funds. These investors make private purchases ranging between a few thousand dollars to $20 million.

Buyers can either resell these securities privately or through a public sale (after a specific period of time). As compared to Initial Public Offering or IPO, low cost of a Private Placement benefits both purchaser and issuer.


Understanding Private Placement Memorandum and Form D


Private Placement Memorandum or PPM is the core of an SEC Form D submission. PPM is a document like a prospectus that provides information about various securities being offered to potential buyers. These even include disposition of funds, deal terms, industry-based risks, company-based risks and other vital information. 


Private Placement Memorandum is a very structured document. It contains various parts like the following:


● Securities Legends

● Cover Page

● A Summary of Securities being offered

● Dilution

● Capitalization of the business

● Standards for investors

● Plan to appropriately distribute securities

● Selected financial data

● Compensation & Management

● Risk factors

● Use of proceeds from Securities being offered 

● Type of business

● Terms of Securities

● Specific transactions (between the compare and directors, shareholders, affiliates and officers)

● Analysis of Financial condition

● Results of Operation

● Description of Capital Stock

● Principal shareholders

● Legal and Tax matters and more



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