Search Engine Optimisation

Getting Traffic to your website

If you have a website, and you MUST if you are a business, or if you have pages here on SIRGO: you need to know the very basics of getting visits to your pages.
The latest changes to Google content categorization and importance of good unique content – PANDA – fits exactly into the basics given here; BUT…
There are NO shortcuts.Its work, if you can work, if you can write, read on…


BACKLINK- Backlinks – Backlinks -Backlinks

THINGS YOU SHOULD KNOW BEFORE YOU BOOK THAT ROOM!

I have learned the brand, price or location does not guarantee your accommodations to be free of bedbugs, dingy sheets, moldy bathtubs, or panhandlers.So whether you are going to be traveling for business or leisure, there are a few things you can do to make sure you get best deal for your money.


It won’t work overnight!

That little piece of html featured in the picture is your magic key to getting traffic to your website and to your but not to SIRGO pages as they now restrict to internal links only. So this article is only of use for your none Sirgo Webpages. Its the most important little piece of html you need to know. Recently GOOGLE has made updates that mitigate against Link Farms and Backlink spammers;websites simply used for lodging backlinks and overdone SEO websites. The ‘Panda’ update – will not effect you if your genuinely doing things with backlinks by ‘normal’ and this probably means manual methods. And not too much! Some sites that allow backlinks are very helpful and provide an automatic selection option for your backlink, others don’t. The only operation that precedes a backlink strategy is of course to build up articles on your chosen subject. These should be useful, informative, well written, and with unique new content. These articles you post onto sites like Sirgo, you incorporate a keyword that is linked by the backlink html formula given here, to link back to your main webpage, or linked to other articles on Sirgo and others. Some other sites give a tool to put in a backlink, whilst Sirgo and others leave it up to you to ad within your text. Now this option is better, as it is more favoured by Google. Many website builders think that stuffing headers and footers with ‘Keywords’ is all that’s needed, others use copy duplicated material posted onto third party sites that accept such rubbish for a fee. Is it just easy to build it and hope ‘they will find’ it? But hang on life is NOT as simple as that. Some sites offer hundreds of backlinks for you; without any effort – these are mostly scams and Google knows who they are… THERE ARE NO SHORTCUTS.<br /><br />Many large sites have recently suffered from downgrading due to building in keyword and ‘backlink stuffing which Google no longer cares for. Google is seeking to promote good legitimate content. Here is what you have to do: you have to write good informative articles that cover your subject, but not in the same way as your webpage,you need to be able to describe and re-describe your information again, and again, and again, and so on BUT from several differing focuses. And all well researched and written and better still from locally focused and from variable persons and websites. You or someone then has to go and seek other sites that will accept them and put these articles on and these pages will have nothing to do with your originating site, your SIRGO page / your website. Its not just what’s great about your website that brings visitors; its also all about other locations completely off your site that reference you that really counts!You need an external fan club shouting about how good you are or the things you do are. You need to write good articles relating to your subject, you need to join in with groups and make contributions, you need to register your site with locations such as FEEDAGE, but more than this you must write great articles that reference or include your keywords and link back to your page(s). This is the ‘secret’ work that is necessary to become known and located on the internet; to gain web-presence.Its mostly tagged here as secret because most offerings to assist want your cash, when in fact ONLY YOU can really do this effectively. Yes its a lot of work and it is META Data Madness. Yes the internet will eventual be blocked up with article after article pointing to the originating target webpage! It will over time build up just like yeast and drown the Internet in detritus; but that’s a way off and may not happen if GOOGLE or another search engine’s algorithm comes up with a different solution, a different way to catalog and classify what constitutes good relevant website traffic.A method to overcome what I foresee for a clogged up internet may not happen soon; so its critical to know what to do, how to do it, and where to locate your content and get noticed on the increasing filling up internet! Its mostly about backlinks and its mostly a secret that along with other operations commands huge fees from the ‘professionals’, but this is the main one, along with genuinely written articles. A BACKLINK has two operations; its great if somebody clicks it and goes to YOUR site. However in the strange world of SOE a backlink just sitting there on another website with your url link address on it, especial if it is also on a high ranking website counts good for you. It counts as very favorable in the terms of how GOOGLE operates and classifies web pages and their relationships to other webpages. This equates to page ranking categorization and with such techniques of back-linking your page can get to that target number one page in Google’s search results; for a particular name or subject keyword (AdWords which you pay for can also contribute, but can be costly). The very first item regarding a webpage a product a book, a theme, in fact any item is that it should – must – have the same name as the webpage or one page within the website.A domain name. This is not always possible and so makes backlinks even more important. Where and how you put in a backlink is VERY IMPORTANT. It should be a link to your page or website and triggered by a topic name – a Keyword, and these keywords should be high value words that people already use to seek a subject. There is an option on Google to seek out and obtain statistics on keywords used. <a href=”https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none”>GOOGLE KEYWORD ANALYZER</a> Here you input your keywords to see their value. You must embed your BACKLINK into the body text of your article (but NEVER more that twice in any article)… you might ask why… Well its because of how and why the internet started and it was text that was the most favoured, in fact the only option. For this reason the underlying html code,in which the entire internet is written is FIXED. Too many backlinks in a page turns off Google due to its new categorization update called PANDA Sites like this one (SIRGO) do away with the need for constructing everything in html making it simpler for less technical persons to be included in building content – and this losses the html backlink options that were so frequent in the original beginnings of the internet when it was all built by html coders. So its essential to know how to utilize this little piece of html knowledge. So you must manually code it in. Oh yes…. why only twice – its worth emphasizing again, its because any more such links and Google might class it as spamming and penalizes you! The ‘secret; backlink code given hear enables you to insert it as a featured backlink. Google has to take notice because it cannot change the sub-structure of the internet. The internet was already established with certain incontrovertible methods long before Google came along and to go away from these characteristics would stop the internet operating as it does. An analogy: the internet is like a rail network already established, it may be better to start again on different tracks and better routes but its a big brave decision to do so and so Google is unable to change this any time soon. This is a comparison metaphor, and the reason why you must know about backlinks which are the foundation of SEO – <a href=”https://www.sirgo.com/search-engine-optimisation-for-authors.aspx”>Search Engine Optimization</a>. There are many extra options and the book <a href=”https://www.sirgo.com/search-engine-optimisation-for-authors.aspx”>The Book Kit</a> mentioned is an example of a backlink, click it and you go to the books page. Its useful as an illustration of a blue highlighted backlink and the book itself is worth consideration as it explains lots more about real experiences of an author publishing a book and obtaining web-presence and building up SEO techniques that worked for him and therefore will work for you. You might think that backlinks are best for driving traffic to your website, yes they are if people click on them and go to your site. Click on links; that’s what you need for potential commercial options. However the very fact that a backlink addressed to your site and using a good KEYWORD is on the article page on SIRGO and other locations, which means that Google sees it and gives you a tick in a web-crawlers itemization box. If this Keyword – backlink association is observed from several sources, from good sites with high traffic of their own and long established ones and authoritative ones, the more you are noticed. It is a fact that nobody has to click your actual link for Google to take notice, it does no external – link to it – traffic count, its not possible. Just as a result of being there with your Keyword/backlink you get seen and go up and up in Goggle results listings. So the more and varied the articles you write embedded with a couple of good keywords and located with your address backlink the better. All this work is aiming at reaching that page one results page on a Goggle search. This is the most fundamental SECRET and the very basics of SEO. Its not rocket science but it is lots of work writing good quality articles. There is much more to know about SEO and in easy to follow layman’s terms you might consider The Book – Kit at the very least it will save you lots of research time.Its specifically written for self publishing authors, however the concepts work for any website and for any product. Popular places to put up articles that then contain backlinks is what all the SOE organizations are doing; SQUIDOO – HubPages and on article hosting sites, blogs etc. However as these become increasingly popular – and cluttered, it becomes useful to also use up-and-coming sites – so here we are on SIRGO! Other similar sites (i.e. Squidoo/Hubpages)are beginning to become heavily used and thus the opportunities to rise to the top within these sites and therefore increase your backlink strategy is diminishing; just like competing for AdWords as the best names and subjects may be taken. This is why SIRGO is a good alternative, at least another one to use. Another irritating factor on other Sirgo ‘type’ sites is that they are fearful of a Google downgrade and have added lots of parameters that can stop your efforts with review and change notices, that hardly give an indication why they have done so. Many people of course use these sites for their interests and become well known for a subject that they value, a hobby and without any commercial value or need other than the hope of a revenue share of adverts and from associates sales. The serious user wants – needs to put up great articles, but has another objective: to gain better Google positions and more website traffic. So as Squidoo – HubPages become increasingly more cluttered – and maybe, as results from Google on Squidoo related searches drop off lower entries, its sensible to move to new locations – SIRGO. Here on Sirgo you have a good chance to establish yourself as a prominent user and gain top rankings. On the downside there is less overall traffic, but you can’t have everything; your planing for the longer term.


It won’t work overnight!

It takes time for your backlinks and associated traffic and your Google positioning to begin to operate. You will see results over time. The more you do on variable locations the better. Sometimes it can take many months.The better your articles the more chance. The better your keywords are…. well you know this by now.
Remember the very best way to be certain of a top Google position is to have the name of your website, service or product registered as the name you want, with a Domain Name Supplier.
And, yes all the best and obvious ones are taken and command high prices, so too with AdWords the better the word and its associations the higher Google will charge.
So use the link given above to find the less traveled keywords that fit your requirements.


It won’t work overnight!

It takes time for your backlinks and associated traffic and your Google positioning to begin to operate. You will see results over time. The more you do on variable locations the better. Sometimes it can take many months.The better your articles the more chance. The better your keywords are…. well you know this by now.
Remember the very best way to be certain of a top Google position is to have the name of your website, service or product registered as the name you want, with a Domain Name Supplier.
And, yes all the best and obvious ones are taken and command high prices, so too with AdWords the better the word and its associations the higher Google will charge.
So use the link given above to find the less traveled keywords that fit your requirements.


Some SEO off site locations

It takes time for your backlinks and associated traffic and your Google positioning to begin to operate. You will see results over time. The more you do on variable locations the better. Sometimes it can take many months.The better your articles the more chance. The better your keywords are…. well you know this by now.
Remember the very best way to be certain of a top Google position is to have the name of your website, service or product registered as the name you want, with a Domain Name Supplier.
And, yes all the best and obvious ones are taken and command high prices, so too with AdWords the better the word and its associations the higher Google will charge.
So use the link given above to find the less traveled keywords that fit your requirements.


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