Back in the day, when we only had 2 or 3 TV channels and no internet, advertising your products didn’t involve much guess work. Marketers only needed to contact a few networks and they had their audience.
The introduction of the internet and social media has made advertising a more complex process. It has also brought a global market place to your finger tips with endless opportunities to advertise your goods and or services.
The current problem facing marketers today is where and how to place your ads in places where they will be seen by your target audience.
A number of businesses today use internet tools to track their selected audiences online or mobile activity so as to know where to place their advertising. The search terms you use over time determine the next advert you will see. If you pay attention, you will notice this. However most people are not comfortable with this form of ad targeting. Having someone track your every move on the net brings out the paranoia in people.
If you have a network of affiliates how can you best channel your advertising to reach your targeted market without turning them off?
Segment your audience
First and foremost, it is important to understand the social media channel you use and what demographic uses it but even in the new age, tried and true methods are still the way to go.
Segmenting your audience is a great way for you to get your message out. This method has been used since time immemorial to get the relevant message out to the people who actually need or want what you’re selling. Getting the correct content into the hands of the correct people at an appropriate time is the number one rule of marketing.
As much as pyramid schemes and multi-level marketing has got a bad rap, this is a vital tool for every marketer. If you have 3 connections, and each of them have 3 connections of their own, who in turn have three connections, the amount of referrals you can receive are infinite.
Create quality content
It is imperative that the content you deliver to your channels has value. Sending incomplete or unusable information is counterproductive to your business.
Close sales loops
Close sales loops so that your clients can follow through. For example if you own an auto dealership, try to incorporate lenders into your channels who provide car loans. This way, you not only provide your clients with what they want but also a way to get it.
Give your partners control
Giving your partners control of the channels is also a tried and true method of generating more income. When people feel valued and in control, they are more likely to take initiative.
Lastly but certainly not least, you need to educate your partners. For most people, the internet is daunting and information overload is a common problem for newbies. Be available to answer any questions or concerns and teach your partners exactly how to do what they need to do. Accept and incorporate any ideas that they may have and you will be on your way to creating channels that generate cash.
Walt Robertson has immense and wide-ranging knowledge on the subject of channel management. He regularly guides business managers on how best they can take advantage of channel management solutions to enhance their sales. For further information on channel management and partner portal you can visit http://www.relayware.com/ and learn vital tips on channel management solutions.
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